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Ethical Decalogue

Simon Foreman

The working testament

of a broken artist.

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10 Artworks

Selected work from 2003 on. Scroll the collection, or see all 10 at once.

01. Ethical Decalogue

16' × 12' — Oil on canvas, 2009–2010

A question of what we see versus what we... understand — the Ten Commandments rendered visual in a language of touch. 1,590 characters of Braille in high-gloss oil colors over a hand-lacquered finish on a single 16-by-12-foot canvas, legible to few sighted viewers yet present for everyone.
Simon Foreman, Ethical Decalogue — mid-range view of mixed media installation
Simon Foreman, Ethical Decalogue — close-up detail Simon Foreman, Ethical Decalogue — wide angle installation view
Simon Foreman, Ethical Decalogue — under construction

02. Yggdrasil

2'6″ × 18'3″ × 1'6″ — 2005

Entire systems exist just beyond notice —... named for the Norse world tree, a pillar veneered in wheatgrass roots built to blend with the gallery's architecture. Easy to walk right past.
Simon Foreman, Yggdrasil — the pillar, full view Simon Foreman, Yggdrasil — close-up, root network

03. Cross Town Gaze

10'1″ × 8' × 14'4″ — 2005

Always visible and forever unreachable — a... brightly lit chamber beyond the glass with rounded corners and no blemishes, so seamless it appears to extend into infinity. On the wall, the Face of Jesus print by Francis Hook — from the artist's childhood living room.
Simon Foreman, Cross Town Gaze — the white room Simon Foreman, Cross Town Gaze — portrait room with window
Simon Foreman, Cross Town Gaze — the window, head on

04. Public Interventions

First performed 2003

Exploring anonymous presence in public space... — a few examples from eight street interventions: blank protest sign, gauze-wrapped face, ritualistic circle-jumping.
Simon Foreman, Public Interventions — Empty Protest, the sign Simon Foreman, Public Interventions — Traffic
Simon Foreman, Public Interventions — Empty Protest, the crowd
LOVEEACHOTHER

05. Love Each Other

10'1″ × 8' × 14'4″ — 2004

Christ's last commandment — a command that... reveals itself through closeness and vanishes when ignored. LOVE EACH OTHER cut into the walls of an all-white room with inner edging, fabric stretched behind each letter rippling in the breeze of box fans on the floor.
Simon Foreman, Love Each Other — overhead view
Simon Foreman, Love Each Other — corner view Simon Foreman, Love Each Other — front view

06. For Santayana

10'3″ × 8' × 4' — 2004

Objectivity versus subjectivity — a vanishing... point that shifts with position. Named from George Santayana's The Sense of Beauty. A brightly lit square shaft at the exact eye-line of the average European male, three black yarns crossing inside.
Simon Foreman, For Santayana — the tube from the side Simon Foreman, For Santayana — the room, tube in wall
Simon Foreman, For Santayana — looking into the tube, the vanishing point

07. Denying a Third Choice

10'3″ × 8' × 14'4″ — 2004

A meditation on binary decisions and the... constraints we accept by refusing to imagine other possibilities — two white chairs facing each other in a field of living wheatgrass inside a sealed room, only two seats, no alternative.
Simon Foreman, Denying a Third Choice — through the frame
Simon Foreman, Denying a Third Choice — close-up, two chairs in grass Simon Foreman, Denying a Third Choice — wider view

08. For Your Eyes Only

12'2″ × 8' × 9'4″ — 2009

Perfect objectivity at the center of a... circular firing squad — hundreds of glossy black toy soldiers outside, weapons trained inward above swirling black water. Inside, rounded white walls dissolve any sense of boundary, leaving only a Snellen eye chart.
Simon Foreman, For Your Eyes Only — installation view, soldiers facing the chart
Simon Foreman, For Your Eyes Only — the eye chart on lightbox Simon Foreman, For Your Eyes Only — overhead, soldiers arranged in rows

09. All at Once

23'2″ × 9' × 13'11″ — 2005

The accumulated weight of a lifetime against... the relentless present of passing seconds — a dense found-object collage panel on one wall, a single ticking clock on the other.
Simon Foreman, All at Once — installation view, clock and panel
Simon Foreman, All at Once — the panel, close-up

10. My Agaseke

2011

A memorial to Dr. Kim Hyun Deok Foreman woven... into the culture and country she gave her life to — traditional Rwandan peace baskets suspended inside the Kim Foreman Bible Institute and permanent large-scale agaseke sculptures placed around Butare.
Simon Foreman, My Agaseke — under construction, rebar framework with team, Butare Simon Foreman, My Agaseke — under construction, baskets suspended on strings
Simon Foreman, My Agaseke — baskets suspended, Kim Foreman Bible Institute, Butare Simon Foreman, My Agaseke — baskets installed, Kim Foreman Bible Institute
Simon Foreman, My Agaseke — agaseke sculpture Simon Foreman, My Agaseke — agaseke detail
Simon Foreman, My Agaseke — memorial plaque, Dr. Kim Hyun Deok Foreman
Dr. Kim Hyun Deok Foreman
February 20, 1951 — August 3, 2010
Her Legacy

02

10 Songs

Selects recorded in Marin County, CA
and NYC.

Inertia
This Life
Pyunghwa
Inertia
0:00 0:00
03

10 Agency Case Studies

What creative leadership looks like at MCD Partners. 2024–present.

Simon Foreman — Creative Director, MCD Partners
Simon Foreman
Creative Leader at MCD Partners, M+C Saatchi Consulting
Simon Foreman and John Caruso, MCD Partners creative leadership

15+ years creating customer experiences alongside John Caruso, the C in MCD Partners — solving real problems for real people with real imagination. (Not accurately represented above.) Proudest work: Discover Card — full-funnel creative reaching tens of millions of cardmembers. Earlier stops: Sony Pictures Entertainment (Crackle). Cut teeth on the financial niche at Dentsu mcgarrybowen on Chase / JPMorgan, and Momentum WW on Amex Open Forum.

For 10 fresh MCD case studies, new business, or partnership inquiries, contact Megan Nora at 773-316-6284 or mnora@mcdpartners.com

Or drop her a line below:

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10 Family Trip Photos

Raising Lorenzo & Gia. My finest work.
2009–present.

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10 Home Design Choices

Designed and renovated every inch. Completed 2022, but never really done.

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The before. A canned template and monthly subscription.

The after. Swapped the subscription. Got an agent that codes.

Much of the same content, vibecoded into something new. The tools finally caught up.

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